Instagram Marketing Tricks And Tips:
For now, Instagram remains the sweetheart of the social media scene for marketers. And it’s not hard to see why, since 13% of everyone on Earth is on it, and 80% of them follow brands.
According to Forrester, engagement – measured by likes, shares and comments from consumers – is also off the chart, boasting a rate of 4.21%. That’s 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.
But apart from such impressive topline figures, challenges are emerging that point to Instagram’s marketing potential dimming because of reduced engagement rates and competition from new challengers, such as TikTok.
Against this backdrop, proactive marketers are seeking ways to increase Instagram engagement despite some setbacks. That’s why we have put together these 23 tips to ensure your paid and organic marketing campaigns continue to hit their mark – and to safeguard your Instagram marketing tactics now and in the future. Let’s dive in.
- Post consistently
- Don’t preach—tell stories instead
- Build a strong brand
- Have a visually consistent feed
- Choose the right hashtags
- Create a branded hashtag
- Focus on user-generated content
- Explore the full range of Instagram video formats
- Use Instagram video subtitles and closed captions
- Embrace Instagram AR filters
- Take advantage of Instagram’s video ad formats
- Give Gifs a chance
- Use Instagram traffic to increase website traffic
- Use SEO to ‘win’ Instagram
- Partner with micro-influencers to create brand authenticity
- Host an Instagram contest
- Convert Instagram followers into email subscribers
- Embrace Instagram Stories
- Add a link to Instagram Stories
- Use emojis effectively
- Promote your Instagram channel on other social accounts
- Add CTAs, everywhere
- Track and learn from your best-performing Instagram content
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